Introduction

In today’s turbulent and highly competitive business environment, senior managers cannot afford to do “business as usual.” Successful adaptation to a dynamic environment is the primary condition for survival and growth; stagnation and extinction is the alternative. Such adaptation means making major decisions today that will create competitive advantages in the markets and industries where the organization chooses to participate.

Description

This is an intervention that focuses on the process of identifying the critical forces for change in the external environment, the organization’s own strengths and limitations, matching the external and internal factors to determine the best responses, and then laying down the initiatives for implementation in four fundamental areas: Financial Performance, Customer Satisfaction, Internal Processes, and Human Resource Learning and Growth.

Objectives

At the end of this course, the participants will have been able to:

1. Enhance their ability to think strategically, matching the strengths and weaknesses of their respective organizations vis-à-vis the opportunities and threats coming from the external environment

2. Translate strategic directions and organizational vision and mission into specific, measurable, and time-bound goals that will guide their operations

3. Use the Balanced Scorecard as the framework for planning implementation initiatives, allocating resources, and measuring performance.